MICHAEL CASTELLON _ creative director
Brand Direction • Concept • Environmental & Product Design
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James Harden One

NYC flagship

Harden footwear interactive space.

Harden turns the game upside down launch at Adidas NYC flagship store.• Bespoke VR Harden launch release. • Laser directed sound basketball soundscape. • Upside down neon courts and lighting.

Harden turns the game upside down launch at Adidas NYC flagship store.

• Bespoke VR Harden launch release. • Laser directed sound basketball soundscape. • Upside down neon courts and lighting.

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